Being your own web designer can be scary, yet fun simultaneously, and this is especially true if you don't have much experience in this type of design. If you check out the advice below, you can both develop a better understanding of some web design basics and also get a good idea of how to put them to use with your own site.
Don't use OnExit popups on your website. This tactic is mainly used by internet marketers who are trying a last-ditch attempt to get a sale. Word about these kinds of popups get around, and they will kill your reputation as a marketer. Mozilla has even taken steps to suppress the text on these popups, citing security risks.
Never underestimate the value of a site that is simple for visitors to navigate. Make all links prominent and easily located. Menus also make site navigation much easier. To enable easy browsing, be sure that each page includes a link back to the home page.
Make sure that you use the right anchor text. The anchor text of a link should clearly describe what the visitor should expect to see when he clicks on the link. For instance, if a link leads to your widget ordering page, the anchor text might read "Order widgets." Specifically avoid using "click here" as anchor text.
Regular newsletters attract repeat website visitors. Allowing your customers to sign up for updates or important events can have them coming back for more. Track the number of visitors who sign up, and position the sign-up form in your site's sidebar. Make sure you only send out the letter to those that have explicitly requested to view it.
Choose your web host carefully. Some hosts require you to link to them, while others may force you to install their pop-ups. You should also test their performance using one of the many tools available for free online, as you do not want to host with someone who is consistently slow or crashing.
Keep your education ongoing. Websites are constantly changing, every day, and if you stop learning new things, you may find yourself falling behind the pack with your designs. Try to convince yourself to learn one new thing each day, be it programming a new background, or a simple HTML setup.
You don't want to be using frames when you are optimizing your website. Some users enjoy pages with frames, but search engines don't find the info they contain. You will not get a good search engine ranking if your information cannot be ranked. Your visitors will be few if this happens.
One thing you should always take into account when you're thinking about web design is the latest technology that is out today. As technology advances to does the web, so be sure you are always up to date with what is changing so that you're that much more understanding of how the web works.
Put your user's needs in first priority. Web designers need to completely focus on the user's needs. These needs include user interaction, accessibility, and user experience. These are vital considerations you must take into account. View the site's design from the potential visitors' perspective.
Try to make sure that any music or pictures that you're linking to is hosted on your own web server. Do not hotlink to any other website images. This can be construed as bandwidth theft and it could put you in violation of a copyright too. It's not worth the risk.
Pages of a website are very important for even the smallest sites, so make sure that you really have an eye for detail. You need to make sure that the latest page you have added to your site has the same dimensions and features of your previous pages. The last thing you want is a hodgepodge of different styles and themes on one site.
Task based tests can help determine the quality of your design layout. Overall, the tasks' purpose is to find some functionality or information that's buried in the website. So ask multiple people in different location, using different browsers to give your website a visit; the task should be easy to complete. If it's not, you can get insight on how to fix it.
Graphics can go a long way towards livening up a boring website. Avoid a boring website by adding special features, such as wrap texts. When readers see that a website took time and effort to create, they are more likely to spend time or money with that site.